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    Instagram is Bringing Back Chronological Order. Sort Of.

    What’s that you hear? The sound of Instagram users everywhere breathing a sigh of relief. After nearly two years of begging, pleading and hundreds of Change.org petitions to make Instagram feeds chronologically again, your social media prayers are being answered.

    Sort of.

    If you thought you feed was starting to look a little more chronological, you were right. Instagram took to their blog on Thursday to announce that two new changes are being set into motion to restore your feed to its former glory. Or at least keep you from seeing photos you already liked back in December. In the post, the Facebook-owned service promises to “give you more control over your feed and ensure the posts you see are timely.”

     

    The first change involves the testing of “New Posts” button. As avid users know, it has been a pain in the ass to scroll through your timeline only to have the app update and replace all the photos. “New Posts” will let you choose when you want to refresh. When a user selects the option to show new posts their feed will refresh.  If the user does not select it, the feed will stay in the same spot and leave you free to continue browsing from there. 

    The second major change and the one we’ve been waiting for with bated breath, the return of a chronological-ish feed. It appears Instagram heard our grievances and felt the heat when Vero sprang from obscurity in an attempt to unseat the king of social media. In just a few short weeks, 3 million users, driven by frustration with Instagram have logged into the three-year-old network in search of order. This comes on the heels of the great Snapchat exodus after Kylie Jenner declared the app dead and Rihanna mobilized her followers to “Throw the whole app-oligy away” in response to a particularly offensive ad for the game “Would You Rather?” The end was already near, however, due in part to Instagram’s copycat feature “stories” taking the wind out of Sanpchat’s sails. A reminder that the public is fickle and when they are don’t get what they want, they won’t hesitate to leave.

    While Instagram swears it isn’t considering a full return to chronological order, they are “making changes to ensure that newer posts are more likely to appear first in the feed.” The vice president of product for Instagram, Kevin Weil, took to twitter to share that there would be more changes to the app and that developers would work to keep user feedback in mind when making those changes. 

    Weil also had some words for those demanding totally chronological feeds noting it has “its own weaknesses. My wife posts in the morning, but I check in the eve and I miss it. Or an account goes on a posting spree and takes over the feed. Finding the right balance is key and we’re trying to get better every day.”

    Get better soon, Instagram.

    Hopefully, we don’t hear about it 4 days after it happens.

    What are your thoughts on the new changes? How has the Instagram algorithm affected your engagement?

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